Websites, directory listings and SEO for Chiang Mai businesses
Chiang Mai businesses serve Thai and international customers at the same time. PinIN list makes your business findable in both languages, with a website and monthly SEO for one price.
How search works in Chiang Mai
Chiang Mai has two customer bases searching in two different languages. Tourists and long-stay residents search in English; local customers search in Thai. A business listed in only one language disappears entirely from the other half of the market. Full Thai and English information is not an extra here — it is the condition for being found at all.
Businesses we work with here
- Cafés and restaurants
- Guesthouses and stays
- Spas and clinics
- Craft studios and makers
Where customers actually search in Chiang Mai
Almost nobody types the province name on its own. Real queries name a district, a road or a beach — these are the ones we work in most, and the words your page and listing have to contain.
- NimmanhaeminThe highest share of English-language search in the province.
- Old City – the moatVisitors search while already walking the street, so the map pin matters more than the website.
- Santitham – Chang PhueakThai customers and students, searching almost entirely in Thai.
- Hang DongFamilies and home-and-garden retail; far less competitive than the city centre.
- San KamphaengCraft studios and makers, usually found by searching the district name directly.
- Mae RimHillside resorts and view cafés, mostly searched before the trip rather than during it.
What makes getting found in Chiang Mai hard
Two languages in one city
Thai and English queries in Chiang Mai return almost entirely different results, so a business listed in one language cannot see the half of the market it is missing. We build the listing, the site and the Google profile in both — using the words each audience actually types, not a literal translation.
The season sets the search volume
Demand here swings hard by season: late in the year through the new year is the peak, and the smoke and rainy months are far quieter. SEO therefore has to start months ahead of the season, not once the customers have already arrived.
Long-stay customers search in months, not days
Residents who stay use different words from tourists — monthly, long term, regular. A business that only publishes a nightly or per-visit price never matches those queries. We write the page and the listing to cover both shapes.
What you get
One price. The whole job.
A directory listing, a real website and monthly SEO — for less than most agencies charge for a single meeting.
฿599/month
- Bilingual EN + TH directory listing
- Website on your own domain
- Local SEO, schema and Google Business Profile
- SEO updates in line with Google
- Hosting, SSL, backups and edits included
- Thai-speaking support over LINE
Free basic directory listing · No contract · Cancel anytime
Questions from Chiang Mai businesses
Nearly all my customers are foreigners. Do I still need Thai?
You should have it. Local Thai customers and Thai visitors from Bangkok search in Thai, and Thai-language Google reviews help your local ranking too. Both languages are already in the package, so it costs nothing extra.
I only open in high season. When should SEO start?
About three months before the season. Rankings take time to move, and a large share of customers search and decide before they travel. Starting when the season opens usually means you only catch its second half.
I am in Hang Dong or San Kamphaeng, not the city. Will I get found?
More easily, in fact. District-level queries are far less contested than city-centre ones, so we target the district and village names directly instead of competing for “Chiang Mai” on its own.